Introduction
A well-developed brand story is a story told consistently across every medium, in every audience and for every communication. A brand story is a narrative about your company’s history, its mission and its purpose. It’s about the impact that your company has on the community around you, what you stand for and why people should care.
Truly captivating brand stories are not just something that you tell people, they’re something that you live. When your brand story is consistent, everything about your business can work together to form a cohesive whole.
The Concept Of Brand Storytelling
A well thought-out brand story is going to be deeply integrated into your company’s culture from the start. You’ll be able to see it in everything from your employee handbook and job descriptions to your marketing materials and the way that your employees interact with customers. This consistency is crucial to creating an immersive experience for people interacting with your business which includes more than just current customers but potential customers, too.
If you want customers to develop a connection with your brand, they have to know what makes it unique ; what your business stands for and how it supports them. A strong, consistent brand story will help them do this by bringing together multiple touchpoints of information into one clear, compelling narrative.
Staying Consistent
The best brand stories are consistent. They are able to deliver the same message over and over again in different ways and contexts. This is because your brand story is a deep, meaningful, and authentic one. It’s also because you’re dedicated to making it so.
It’s so much easier to deliver a consistent brand story when you have a guiding document that helps you stay on target with the most important pydots of your story. This kind of document is called a brand script or a brand book.
Conclusion
To sum it up, tell a story instead of just stating facts. People love stories because they connect with each other through stories. Stories teach, inspire or entertain others. They help the audience feel connected. And that’s why stories are one of the most powerful tools in marketing today. The best way to do this is by focusing on how you overcame an obstacle and how you can help your customers overcome theirs as well.
Take the time to do it right. It doesn’t matter what kind of product or service you’re selling; the key is telling a story that is consistent with the brand image you want to portray. If your brand is young and hip, then be young and hip with your story.
PS: If you need help creating unique brand stories for your business, kindly reach out to us today via www.ideaious.com/business or shoot us an email via [email protected] (We have worked with more than 50+ businesses from several industries over the course of 7 years and we believe we have what it takes to get you the results you want).
