5 Strategies For Developing A Strong Brand Identity


Let’s face it. People like to associate with other people. Not only is it more realistic, but it makes us feel more connected. That’s not to say that brands don’t have personalities or that they don’t connect particularly well with their audience. In this post, we have identified 5 strategies that can help you develop a better and stronger brand image. 

  1. Add A Human Element To Your Brand Identity

It’s important for brands to be relatable, and one way to do this is by adding a human element to your brand identity. This is especially true for small businesses with limited resources looking to compete against larger, more established companies.

Think about it, humans are naturally drawn towards other humans. And in today’s world of advanced technologies and social media, people now expect conversations with brands. A survey conducted by Salesforce showed that 74% of customers expect a consistent experience across all channels when interacting with a brand.

How can you add a human element to your business?

Tell stories: Businesses have the opportunity to tell real-life stories through their products and services. Stories help connect emotionally with consumers, which ultimately helps drive sales and loyalty. Use humor: Humor is an effective tool that builds rapport and strengthens relationships. Personalize interactions: It’s important for consumers to feel like they aren’t just another number on a long list of customers or leads.

  1. Develop Your Brand Identity Simultaneously With Your Logo

The logo is the visual expression of your company’s brand identity. It’s also the symbol that customers associate with your business, so you want to make sure it communicates the right message.

Developing a great brand identity simultaneously with your logo will ensure that your branding and design efforts are consistent from day one.

  1. Establish A Foundation For Other Visual Elements Of Your Brand

The foundation for your brand’s visual identity is a strong logo. When done well, it acts as a signal for the following:

  • What you do
  • Who you are and what you stand for
  • How you want to be perceived by the world

When designing your logo, keep in mind that it must also be flexible enough to adapt to different mediums and sizes without distorting or losing its effectiveness. For example, some logos look great on business cards but don’t work well on T-shirts or websites. It’s important that your logo is polished enough so that it can be used on everything from marketing materials to product packaging.

  1. Use Color Psychology To Enhance Your Message

The colors you use can send a powerful message about your brand and establish an emotional connection with your target audience.

Let’s explore some of the meanings associated with common colors, from a marketing perspective:

Red: Excitement, passion, strength, vigor (but also aggression)

Blue: Trustworthiness, reliability, dependability (but also sadness)

Yellow: Optimism, warmth (but also anxiety)

Green: Growth (but also jealousy)

Black: Power, sophistication (but also death)

White: Purity (but also sterility)

  1. Speak To Emotions

Branding is not just about the way a brand looks and feels. It’s also about the way it makes you feel. A strong brand identity is built around speaking to emotions, connecting with your customers, and conveying a certain feeling (or order of feelings) that are most important to your brand.

Our emotions are one of our most powerful drivers as human beings so powerful in fact that we often make decisions based on emotion first, then justify them afterward with logic. If a company can drive an emotional response from its audience, then it already has an edge over any competitor who hasn’t grasped this concept yet (and there are many).

Take time to think about what emotions you want your brand to evoke from your customers and how you can best communicate these emotions through your brand identity. Your logo should reflect these emotions as well as other elements of design such as color, typefaces and imagery used in marketing collateral.


In summary, your brand identity is more than just a logo. It’s the visual elements you use to represent your business, from the design of your website to the colors you use on social media. A strong brand identity will help you establish trust with your customers, appeal to new audiences and grow your business. 

PS: If you need help creating a strong brand identity, kindly reach out to us today via or shoot us an email via (We have worked with more than 50+ businesses from several industries over the course of 7 years and we believe we have what it takes to get you the results you want).

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